Privacy Policy

This Privacy Policy explains how Coding Warehouse Limited ("we", "us", "our") collects, uses and protects your personal data when you visit our website, join our waitlist, or use the Itemise app (the "Service"). We are committed to protecting your privacy and handling your data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who we are

Coding Warehouse Limited is the data controller responsible for your personal data. We are a company registered in England and Wales (company number: 11913265), with our registered office at:

Coding Warehouse Limited
1007 London Road
Leigh-On-Sea
Essex
SS9 3JY
United Kingdom

If you have any questions about this policy or your data, contact us at hello@itemise.uk.

What data we collect

Waitlist & contact

When you join our waitlist or get in touch, we collect:

• Your name (if you provide it)
• Your email address
• Optional details you choose to share (for example, what kind of items you sell)

Photos and content you submit in the app

When you use Itemise, you upload photos of clothing and items so the Service can generate listing content. To do this, your photos are sent to our AI provider, OpenAI, for processing.

We do not store your photos on our own servers — we pass them to OpenAI to generate your listing and do not keep a copy ourselves. Your generated listing drafts are stored on your device.

Once your photos reach OpenAI, they are handled under OpenAI's own terms and privacy policy, which are outside our control. OpenAI states that data submitted through its API is not used to train its models and is retained only temporarily for abuse monitoring before deletion; however, we cannot guarantee how OpenAI handles your data beyond what they set out in their own policies.

Technical and usage data

Like most websites and apps, we may automatically collect limited technical information such as your device type, browser, approximate location (derived from your IP address) and how you interact with the Service. We use this to keep the Service secure and working properly.

How we use your data and our lawful basis

• To manage the waitlist and tell you about launch — based on your consent, which you give by submitting the form. You can withdraw it at any time.
• To provide the Service (analysing your photos and generating listings) — based on the performance of a contract with you and our legitimate interests in operating the app.
• To keep the Service secure and improve it — based on our legitimate interests in running a safe, reliable product.
• To comply with legal obligations — where the law requires us to retain or disclose information.

Who we share your data with

We do not sell your personal data. We share it only with trusted service providers (processors) who help us run the Service, including:

• Formspree — processes our waitlist form submissions.
• OpenAI — analyses the photos you submit to generate listing content.
• Our hosting and infrastructure providers — host the website and app services.
• Apple — where you join via TestFlight or the App Store.

These providers act on our instructions and are bound to protect your data. We may also disclose data if required by law or to protect our legal rights.

International transfers

Some of our providers (such as OpenAI and Formspree) are based outside the UK, including in the United States. Where your data is transferred outside the UK, we rely on appropriate safeguards such as UK adequacy regulations or the International Data Transfer Agreement / Standard Contractual Clauses to ensure it remains protected.

How long we keep your data

• Waitlist data — kept until we launch and have contacted you, or until you ask us to remove it or unsubscribe, whichever is sooner.
• Photos you submit — not retained after your listing is generated.
• Other data — kept only as long as necessary for the purposes described above or to meet legal requirements.

Cookies

Our website does not use tracking or advertising cookies. We load web fonts from Google Fonts, which means your IP address is shared with Google to deliver those fonts. Any essential cookies used by our providers are limited to making the Service function.

Your rights

Under UK data protection law, you have the right to:

• Access the personal data we hold about you
• Ask us to correct inaccurate or incomplete data
• Ask us to erase your data ("right to be forgotten")
• Restrict or object to how we process your data
• Request portability of the data you provided to us
• Withdraw consent at any time, where we rely on consent

To exercise any of these rights, email hello@itemise.uk. We will respond within one month.

Complaints

If you are unhappy with how we handle your data, you can complain to the UK Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113. We'd appreciate the chance to address your concerns first, so please do get in touch with us.

Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss or misuse. No method of transmission over the internet is completely secure, however, so we cannot guarantee absolute security.

Children

Itemise is not intended for children under 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Significant changes will be communicated where appropriate.